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Exploring the creation and development of political co-brand identity
16 references·0 citing·54 second hopsampled
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References

  • 2015Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers7,563 cited
  • 2004Qualitative Research and the Academy of Management Journal1,521 cited
  • 2000RESEARCH METHODOLOGY IN MANAGEMENT: CURRENT PRACTICES, TRENDS, AND IMPLICATIONS FOR FUTURE RESEARCH.1,187 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 2006Developing and Implementing a Triangulation Protocol for Qualitative Health Research1,002 cited
  • 2003Validity and reliability tests in case study research: a literature review with “hands‐on” applications for each research phase714 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2005Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research657 cited
  • 2005An exploration of the brand identity–brand image linkage: A communications perspective488 cited
  • 2017Single case studies vs. multiple case studies: A comparative study482 cited
  • 2000Co‐branding: brand equity and trial effects374 cited
  • 2016Working consumers: Co-creation of brand identity, consumer identity and brand community identity294 cited
  • 2006Lessons learned from methodological triangulation in management research278 cited
  • 2002Gaps Between the Internal and External Perceptions of the Corporate Brand

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254 cited
  • 2011Reconceptualizing brand identity in a dynamic environment239 cited
  • 2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems215 cited
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