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Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions
16 references·16 citing·36 second hopsampled
Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions (2019)Keeping It Real: How Perceived Brand Auth…The Presentation of Self in Everyday Life (2023)The Presentation of Self in E…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…Authenticity: what consumers really want (2008)Authenticity: what consumers …Crafting Brand Authenticity: The Case of Luxury Wines* (2005)Crafting Brand Authenticity: …Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Self-determination theory and…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self…The Managed Heart: Commercialization of Human Feeling (1984)The Managed Heart: Commercial…Sincerity and Authenticity (1972)Sincerity and AuthenticitySimple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice (2023)Simple = Authentic: The effec…Human vs. AI: The battle for authenticity in fashion design and consumer response (2023)Human vs. AI: The battle for …How Traditional Production Shapes Perceptions of Product Quality (2023)How Traditional Production Sh…Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity (2023)Does green brand anthropomorp…Be constantly different! How to manage influencer authenticity (2023)Be constantly different! How …Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings (2022)Perceived organizational auth…How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement (2022)How does a global coffeehouse…Brand authenticity: literature review, comprehensive definition, and an amalgamated scale (2022)Brand authenticity: literatur…Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model (2021)Untying the Influence of Gree…The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness (2021)The CSR Imperative: How CSR I…Engaging customers through brand authenticity perceptions: The moderating role of self-congruence (2021)Engaging customers through br…Consumer authenticity seeking: conceptualization, measurement, and contingent effects (2021)Consumer authenticity seeking…“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality (2021)“Make an Effort and Show Me t…Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects (2020)Inauthenticity aversion: Mora…Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms (2020)Effect of underdog (vs topdog…A study on China's time-honored catering brands: Achieving new inheritance of traditional brands (2020)A study on China's time-honor…The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Brand Community (2001)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The psychology of interpersonal relations. (1958)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Emotion Work, Feeling Rules, and Social Structure (1979)Rethinking authenticity in tourism experience (1999)Authentic leadership development: Getting to the root of positive forms of leadership (2005)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Doing Gender (1987)Emotional regulation in the workplace: A new way to conceptualize emotional labor. (2000)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Social Identity Theory and the Organization (1989)Emotional Intelligence (1990)Framing Processes and Social Movements: An Overview and Assessment (2000)
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References

  • 2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.46,804 cited
  • 1985Intrinsic Motivation and Self-Determination in Human Behavior26,744 cited
  • 2023The Presentation of Self in Everyday Life17,564 cited
  • 1984The Managed Heart: Commercialization of Human Feeling8,746 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1972Sincerity and Authenticity2,106 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
  • 2008Authenticity: what consumers really want

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907 cited
  • 2005Crafting Brand Authenticity: The Case of Luxury Wines*876 cited
  • Cited by

    • 2023Human vs. AI: The battle for authenticity in fashion design and consumer response151 cited
    • 2021Engaging customers through brand authenticity perceptions: The moderating role of self-congruence133 cited
    • 2023Be constantly different! How to manage influencer authenticity126 cited
    • 2022Brand authenticity: literature review, comprehensive definition, and an amalgamated scale120 cited
    • 2022How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement101 cited
    • 2020Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects85 cited
    • 2020A study on China's time-honored catering brands: Achieving new inheritance of traditional brands82 cited
    • 2023Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity65 cited
    • 2023Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice64 cited
    • 2021The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness63 cited
    • 2021“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality56 cited
    • 2021Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model52 cited
    • 2020Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms48 cited
    • 2021Consumer authenticity seeking: conceptualization, measurement, and contingent effects44 cited
    • 2023How Traditional Production Shapes Perceptions of Product Quality38 cited
    • 2022Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings34 cited