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PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE

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References

2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model6,061 cited
2008Investigating antecedents and consequences of brand identification405 cited
2012The Effects of Brand Credibility and Prestige on Consumers Purchase Intention in Low and High Product Involvement53 cited
2015Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy26 cited
2013Proposed Model for Predicting Environmental Purchase Behavior of Consumers11 cited
2012FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN DENGAN PERILAKU NIAT SEBAGAI VARIABEL INTERVENING PADA SITUS KASKUS8 cited

Cited by

2023The Influence of Viral Marketing and Brand Awareness on Consumers Purchase Intention of Mixue Beverage Products in Jakarta8 cited
2024Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention6 cited
2023Pengaruh Brand Image Dan Electronic Word Of Mouth Terhadap Purchase Intention5 cited

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