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Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context

16 references·16 citing·42 second hopsampled

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References

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1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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1992Measuring Service Quality: A Reexamination and Extension10,646 cited
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2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1984A Service Quality Model and its Marketing Implications6,560 cited
1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1995Building Strong Brands4,432 cited
2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1991

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Managing brand equity : capitalizing on the value of a brand name.

3,547 cited

2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited

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