Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Investigating the marketing impact of consumers’ connectedness to celebrity endorsers

16 references·10 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
1988On the Evaluation of Structural Equation Models26,445 cited
1977Estimating Nonresponse Bias in Mail Surveys17,460 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
1956Mass Communication and Para-Social Interaction5,222 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
1992Advances in Consumer Research2,915 cited
1999Celebrity Endorsement: A Literature Review1,831 cited
1995Measuring belongingness: The Social Connectedness and the Social Assurance scales.1,524 cited
2002Parasocial Interaction: A Review of the Literature and a Model for Future Research1,428 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2000

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

1,319 cited

1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited

Cited by

2023How do social media influencers induce the urge to buy impulsively? Social commerce context124 cited
2021“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations96 cited
2021Does virtual reality affect behavioral intention? Testing engagement processes in a K-Pop video on YouTube39 cited
2023An empirical examination of human brand authenticity as a driver of brand love28 cited
2022Heading Home? Reshoring and Sustainability Connectedness from a Home‐Country Consumer Perspective23 cited
2024The influence of celebrity endorsement on the purchase behavior of brands and product categories16 cited
2023Effectiveness of product placement in streaming TV series: the roles of product involvement, placement prominence, and celebrity endorsement6 cited
2022Owner endorsement of brands and consumer buying intentions6 cited
2024“Will You Buy It If They Recommend It?” Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items5 cited
2022The process motivation model of algorithmic decision-making approach and avoidance1 cited