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Are marketing strategies correlated with financial outputs? A longitudinal study
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Are marketing strategies correlated with financial outputs? A longitudinal study (2019)Are marketing strategies correlated with …The Service Revolution and the Transformation of Marketing Science (2014)The Service Revolution and th…Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model) (2011)Measuring Customer Satisfacti…Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Expanding the Role of Marketi…Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)Brands Matter: An Empirical D…THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION (2005)THE RELATIONSHIP BETWEEN INTE…INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)INTEGRATED MARKETING COMMUNIC…Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Customer Satisfaction and Sto…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Relationship Governance in a Supply Chain Network (2003)Relationship Governance in a …Intellectual capital and traditional measures of corporate performance (2003)Intellectual capital and trad…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Value-based marketing (2000)Value-based marketingMarketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Revalued Financial, Tangible, and Intangible Assets: Associations with Share Prices and Non-Market-Based Value Estimates (1998)Revalued Financial, Tangible,…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Role of Entrepreneurial Marketing in the Indonesian Agro-Based Industry Cluster to Face the ASEAN Economic Community (2022)The Role of Entrepreneurial M…The state of business to business marketing research (2021)The state of business to busi…The Impact of Marketing on the Business Performance of Companies: A Literature Review (2021)The Impact of Marketing on th…The House of Quality (1988)Customer Engagement (2011)Exploring How Usage-Focused Business Models Enable Circular Economy through Digital Technologies (2018)Transformational shifts through digital servitization (2020)Personalization in personalized marketing: Trends and ways forward (2022)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Effect of Service Transition Strategies on Firm Value (2008)When Does Guanxi Matter? 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References

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331 cited
  • 2009Expanding the Role of Marketing: From Customer Equity to Market Capitalization289 cited
  • 2005THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION281 cited
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    • 2021The Impact of Marketing on the Business Performance of Companies: A Literature Review9 cited