Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages.

16 references·12 citing·45 second hop

FromToDepth

this work references cited by second hop

References

1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited
1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
1992The Impact of Humor in Advertising: A Review532 cited
1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
1989Using Drama to Persuade420 cited
1992Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition288 cited
1994Death By Nostalgia: a Diagnosis of Context-Specific Cases282 cited
2000The ARF Copy Research Validity Project277 cited
1977The Female Role in Advertisements: Some Experimental Evidence185 cited
1982The Effects of Humor on Attention in Magazine Advertising

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

168 cited

1988Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?167 cited

Cited by

2010UNDERSTANDING CONSUMER PURCHASE BEHAVIOR IN THE JAPANESE PERSONAL GROOMING SECTOR48 cited
2008Exploring consumer reactions to incongruent mild disgust appeals48 cited
2010How advertising strategy affects brand and USP recall for new brands and extensions43 cited
2005Measuring affective reactions to print apparel advertisements: a scale development40 cited
2006Beating the News Blues: Mood Repair Through Exposure to Advertising35 cited
2018Visual metaphors in food advertising: A cross-cultural study33 cited
2019Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy30 cited
2017How consumers “see” a visually warm store: Differences between affective and cognitive processors27 cited
2011An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan26 cited
2018The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures12 cited
2013Investigating the Impact of Advertising on Customers’ Behavioral Intentions A Case of Agriculture Bank11 cited
2007Buying a Book as a Christmas Gift: Two Routes to Customer Immersion9 cited