SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective
16 references·2 citing·30 second hop
Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective (2019)Relationship Marketing, Orientation, Bran…Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Modern Methods for Business Research (1998)Modern Methods for Business R…Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…The Nature and Determinants of Customer Expectations of Service (1993)The Nature and Determinants o…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Entrepreneurial e-equity crowdfunding platforms: antecedents of knowledge acquisition and innovation performance (2022)Entrepreneurial e-equity crow…Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia (2022)Does the relationship marketi…PLS-SEM: Indeed a Silver Bullet (2011)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables. (1991)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)When to use and how to report the results of PLS-SEM (2018)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1998Issues and opinion on structural equation modeling4,577 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2001
Developing and validating a multidimensional consumer-based brand equity scale
2,991 cited
  • 1993The Nature and Determinants of Customer Expectations of Service2,665 cited
  • Cited by

    • 2022Entrepreneurial e-equity crowdfunding platforms: antecedents of knowledge acquisition and innovation performance19 cited
    • 2022Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia10 cited