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Like Me: Generation Z and the Use of Social Media for Personal Branding
14 references·1 citing·36 second hop
Like Me: Generation Z and the Use of Social Media for Personal Branding (2019)Like Me: Generation Z and the Use of Soci…Brand Elements Lead to Brand Equity: Differentiate or Die (2012)Brand Elements Lead to Brand …Online Personal Branding: Processes, Challenges, and Implications (2010)Online Personal Branding: Pro…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…`Meat, Mask, Burden` (2008)`Meat, Mask, Burden`The importance of corporate brand personality traits to a successful 21st century business (2006)The importance of corporate b…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…The personal brand in futures (2004)The personal brand in futuresThe New Strategic Brand Management (2004)The New Strategic Brand Manag…Marketization and the Recasting of the Professional Self (2004)Marketization and the Recasti…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Young Consumers’ Price Perceptions in Purchasing Foods: Evidence from Greece (2024)Young Consumers’ Price Percep…The Presentation of Self in Everyday Life. (1956)Possessions and the Extended Self (1988)Qualitative Data Analysis (2008)Intention to disclose personal information via mobile applications: A privacy calculus perspective (2016)A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication (2019)When less is more: the impact of macro and micro social media influencers’ disclosure (2020)The Condition of Postmodernity (1991)Modernity and self-identity: self and society in the late modern age (1992)Celebrity and Power (2010)Digital work (2015)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)A new measure of brand personality (2009)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2004The New Strategic Brand Management707 cited
  • 2010Online Personal Branding: Processes, Challenges, and Implications512 cited
  • 2008`Meat, Mask, Burden`492 cited
  • 2004Marketization and the Recasting of the Professional Self323 cited
  • 2006The importance of corporate brand personality traits to a successful 21st century business271 cited
  • 2012Brand Elements Lead to Brand Equity: Differentiate or Die74 cited
  • 2004The personal brand in futures16 cited

Cited by

  • 2024Young Consumers’ Price Perceptions in Purchasing Foods: Evidence from Greece13 cited

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