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Mozart or pop music? Effects of background music on wine consumers
4 references·12 citing·45 second hop
Mozart or pop music? Effects of background music on wine consumers (2019)Mozart or pop music? Effects of backgroun…Multisensory experiential wine marketing (2018)Multisensory experiential win…The influence of in-store music on wine selections. (1999)The influence of in-store mus…Consumer Learning by Analogy: A Model of Internal Knowledge Transfer (1997)Consumer Learning by Analogy:…The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store (1993)The Influence of Background M…Leveraging digital sensory marketing in online wine sales – a moderated serial mediation model (2025)Leveraging digital sensory ma…The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro (2023)The Senses as Experiences in …How do ethnically congruent music and meal drive food choices? (2023)How do ethnically congruent m…Does classical versus pop music influence coffee purchase likelihood? 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References

  • 1999The influence of in-store music on wine selections.510 cited
  • 1993The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store426 cited
  • 1997Consumer Learning by Analogy: A Model of Internal Knowledge Transfer389 cited
  • 2018Multisensory experiential wine marketing86 cited

Cited by

  • 2023Crossmodal interactions between audition and taste: A systematic review and narrative synthesis57 cited
  • 2021Commercializing Sonic Seasoning in Multisensory Offline Experiential Events and Online Tasting Experiences34 cited
  • 2021Multisensory analysis and wine marketing: systematic review and perspectives16 cited
  • 2022To wine or not to wine? A scientometric approach to 65+ years of wine preference and selection studies16 cited
  • 2023How do ethnically congruent music and meal drive food choices?14 cited
  • 2023A sip in the Metaverse: how to implement a multisensory vineyard12 cited
  • 2023The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro7 cited
  • 2025Leveraging digital sensory marketing in online wine sales – a moderated serial mediation model6 cited
  • 2023Does classical versus pop music influence coffee purchase likelihood?6 cited
  • 2022Analysis of musical art trends in Ukraine in the 21st century

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3 cited
  • 2021About the Apollonian and the Dionysian: Dialogues Between Music and Wine in the Spanish Social Context0 cited
  • 2022WINE MARKETING THROUGH SENSORY PERCEPTION0 cited