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The Principles of Marketing · Study

BookThe Principles of Marketing

Kotler1994

Book1994

The Principles of Marketing

Kotler · Packowski

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

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1998Learning from Neighbours 2012Non-Bayesian social learning 2003Measures of Marketing Success: A Comparison Between China and the United Kingdom 2020Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta 2012McKitterick's Conundrum 2014The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)

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Year1994

Typebook

Published1994-01-02

Languageen

Citations41

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ShelfMarketing and Advertising Strategies

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openalex_workW2964718042

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