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The Principles of Marketing
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The Principles of Marketing (1994)The Principles of MarketingAlternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta (2020)Alternatif Strategi Bauran Pe…The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad) (2014)The investigation of Lavidge …Non-Bayesian social learning (2012)Non-Bayesian social learningMcKitterick's Conundrum (2012)McKitterick's ConundrumMeasures of Marketing Success: A Comparison Between China and the United Kingdom (2003)Measures of Marketing Success…Learning from Neighbours (1998)Learning from NeighboursMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Building Strong Brands (1995)Marketing metrics' usage: Its predictors and implications for customer relationship management (2010)MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS (2013)Strategic business decision making: the use and relevance of marketing metrics and knowledge management (2021)Evolving to a New Dominant Logic for Marketing (2003)Nudge: improving decisions about health, wealth, and happiness (2008)Thinking, Fast and Slow (2011)Markenbildung im digitalen Zeitalter: Alles neu, nichts anders? (2014)Email marketing in the era of the empowered consumer (2016)Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews (2021)Medical Innovation: A Diffusion Study. (1967)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)A Noncooperative Model of Network Formation (2000)The Stag Hunt and the Evolution of Social Structure (2003)Naïve Learning in Social Networks and the Wisdom of Crowds (2010)A Review and Critique of the Hierarchy of Effects in Advertising (1990)The Targeting of Advertising (2005)10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)The diffusion of innovations (1983)Diffusion of innovations (1984)Monopoly Pricing in the Presence of Social Learning (2012)A Theory of Non-Bayesian Social Learning (2018)ANALISIS DATA KUALITATIF : BUKU SUMBER TENTANG METODE - METODE BARU (1992)Qualitative Research for Education: An Introduction to Theory and Methods (1997)METODE PENELITIAN Kuantitatif, Kualitatif dan R&D (2014)
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  • 1998Learning from Neighbours762 cited
  • 2012Non-Bayesian social learning495 cited
  • 2003Measures of Marketing Success: A Comparison Between China and the United Kingdom33 cited
  • 2020Alternatif Strategi Bauran Pemasaran 7P Museum Batik Yogyakarta17 cited
  • 2012McKitterick's Conundrum8 cited
  • 2014The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)5 cited

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