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Markenbildung im digitalen Zeitalter: Alles neu, nichts anders? · Study

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ChapterMarkenbildung im digitalen Zeitalter: Alles neu, nichts anders?

Michaela Jausen2014

Chapter2014

Markenbildung im digitalen Zeitalter: Alles neu, nichts anders?

Michaela Jausen

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

2013Big data: a revolution that will transform how we live, work, and think 2012The storytelling animal: how stories make us human 2014Big Data: A Revolution That Will Transform How We Live, Work, and Think 2018Marketing 2012Marketing : Grundlagen marktorientierter Unternehmensführung 1994Market-Driven management 1961Reality in Advertising 2011How brands grow: what marketers don't know

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-03298-2_11

openalex_workW72198786

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