SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Markenbildung im digitalen Zeitalter: Alles neu, nichts anders?
13 references·0 citing·28 second hop
Markenbildung im digitalen Zeitalter: Alles neu, nichts anders? (2014)Markenbildung im digitalen Zeitalter: All…Marketing (2018)MarketingBig Data: A Revolution That Will Transform How We Live, Work, and Think (2014)Big Data: A Revolution That W…Big data: a revolution that will transform how we live, work, and think (2013)Big data: a revolution that w…The storytelling animal: how stories make us human (2012)The storytelling animal: how …McKitterick's Conundrum (2012)McKitterick's ConundrumMarketing : Grundlagen marktorientierter Unternehmensführung (2012)Marketing : Grundlagen markto…How brands grow: what marketers don't know (2011)How brands grow: what markete…Brand Thinking and Other Noble Pursuits (2011)Brand Thinking and Other Nobl…The brand innovation manifesto (2007)The brand innovation manifestoThe Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions (2006)The Brand Innovation Manifest…Marken-Modelle der Praxis (2005)Marken-Modelle der PraxisMarket-Driven management (1994)Market-Driven managementReality in Advertising (1961)Reality in AdvertisingThe role of attitude objects in attitude functions (1990)The uninvited brand (2011)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Perspectives on the Elements of Packaging Design : A Qualitative Study on the Communication of Packaging (2013)Digital Innovation and Entrepreneurship (2018)Kissing the badge: Club crests or corporate logos? (2022)What is a flag for? Social media reporting tools and the vocabulary of complaint (2014)Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy (2017)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Big other: Surveillance Capitalism and the Prospects of an Information Civilization (2015)The ethics of algorithms: Mapping the debate (2016)The interface between “product design and engineering” and manufacturing: A review of the literature and empirical evidence (2013)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Handlungsfelder und Wertschöpfung (2022)Applications of Artificial Intelligence in commercial banks – A research agenda for behavioral finance (2020)Strategic Brand Management (2023)Market versus societal orientation in the nonprofit context (2001)Customer Mind-Set of Employees throughout the Organization (2002)A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships (2005)Islamic marketing – a challenger to the classical marketing canon? (2013)Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand (2015)Understanding athlete brand life cycle (2019)Loyalty Programmes: Current Knowledge and Research Directions* (2011)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand (2017)Information and Communication Technologies in Tourism 2014 (2013)Embers of society: Firelight talk among the Ju/’hoansi Bushmen (2014)The emotional arcs of stories are dominated by six basic shapes (2016)
this work references cited by second hop

References

  • 2013Big data: a revolution that will transform how we live, work, and think3,631 cited
  • 2012The storytelling animal: how stories make us human955 cited
  • 2018Marketing632 cited
  • 2014Big Data: A Revolution That Will Transform How We Live, Work, and Think632 cited
  • 2012Marketing : Grundlagen marktorientierter Unternehmensführung271 cited
  • 1994Market-Driven management207 cited
  • 1961Reality in Advertising202 cited
  • 2011How brands grow: what marketers don't know151 cited
  • 2006The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions44 cited
  • 2011Brand Thinking and Other Noble Pursuits31 cited
  • 2005Marken-Modelle der Praxis15 cited
  • 2007The brand innovation manifesto15 cited
  • 2012McKitterick's Conundrum8 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work