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Omnichannel como estratégia de inovação no varejo de moda jovem no Brasil
16 references·0 citing·45 second hop
Omnichannel como estratégia de inovação no varejo de moda jovem no Brasil (2019)Omnichannel como estratégia de inovação n…Understanding the customer experience in the age of omni-channel shopping (2017)Understanding the customer ex…Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)Managing Multi- and Omni-Chan…Retail logistics in the transition from multi-channel to omni-channel (2016)Retail logistics in the trans…RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT (2016)RECASTING THE CUSTOMER EXPERI…Realignment of the physical distribution process in omni-channel fulfillment (2016)Realignment of the physical d…Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016)Omnichannel Customer Behavior…Future of Retailer Profitability: An Organizing Framework (2016)Future of Retailer Profitabil…Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Integrating Bricks with Click…Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned (2015)Hummel's Digital Transformati…Engaging consumers on new integrated multichannel retail settings: Challenges for retailers (2015)Engaging consumers on new int…Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing (2014)Introduction to the Special I…Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study (2014)Business Model Transformation…The effects of retail channel integration through the use of information technologies on firm performance (2012)The effects of retail channel…Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Mobile Marketing in the Retai…Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions (2010)Interactive Technologies and …Crafting Integrated Multichannel Retailing Strategies (2010)Crafting Integrated Multichan…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Challenges and Opportunities in Multichannel Customer Management (2006)The digitalization of retailing: an exploratory framework (2016)Generation Z consumers' expectations of interactions in smart retailing: A future agenda (2017)Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Computer Self-Efficacy: Development of a Measure and Initial Test (1995)Understanding Customer Experience Throughout the Customer Journey (2016)The Impact of Digital Transformation on the Retailing Value Chain (2018)Focus Groups and the Nature of Qualitative Marketing Research (1977)The Future of Shopping (1998)Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014)Consumer-driven e-commerce (2018)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Firm Resources and Sustained Competitive Advantage (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Firm resources and sustained competitive advantage (2004)Resource based theory in operations management research (2015)Translating stakeholder pressures into environmental performance – the mediating role of green HRM practices (2015)Customer experiences in the age of artificial intelligence (2020)A theory of human motivation. (1943)The Impact of New Media on Customer Relationships (2010)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Digital marketing: A framework, review and research agenda (2016)A THEORY OF HUMAN MOTIVATION (2017)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Last mile fulfilment and distribution in omni-channel grocery retailing: a strategic planning framework (2016)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Understanding the attitude and intention to use smartphone chatbots for shopping (2020)Managing Channel Profits (1983)From Multi-Channel Retailing to Omni-Channel Retailing (2015)The Future of Retailing (2017)Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018)Making knowledge the basis of a dynamic theory of the firm (1996)The Tacit Dimension (1997)Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Advances in Consumer Research (2025)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Understanding digital transformation: A review and a research agenda (2019)
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References

  • 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing724 cited
  • 2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration695 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies582 cited
  • 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues579 cited
  • 2017Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions467 cited
  • 2016Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention417 cited
  • 2012The effects of retail channel integration through the use of information technologies on firm performance408 cited
  • 2016Retail logistics in the transition from multi-channel to omni-channel352 cited
  • 2015Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned284 cited
  • 2015Engaging consumers on new integrated multichannel retail settings: Challenges for retailers279 cited
  • 2010Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions224 cited
  • 2016Realignment of the physical distribution process in omni-channel fulfillment220 cited
  • 2016Future of Retailer Profitability: An Organizing Framework195 cited
  • 2014

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Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study
158 cited
  • 2016RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT145 cited
  • 2017Understanding the customer experience in the age of omni-channel shopping105 cited
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