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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
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References

  • 1984Structural Inertia and Organizational Change7,243 cited
  • 2004A perspective on regional and global strategies of multinational enterprises1,665 cited
  • 2008Panel Data Econometrics in R : The plm Package1,339 cited
  • 1991ORGANIZATIONAL INERTIA AND MOMENTUM: A DYNAMIC MODEL OF STRATEGIC CHANGE.893 cited
  • 2014Challenges and solutions for marketing in a digital era827 cited
  • 2007Valuing New Goods in a Model with Complementarity: Online Newspapers565 cited
  • 2004Competition Between the Internet and Traditional News Media: The Gratification-Opportunities Niche Dimension435 cited
  • 1998Enhancing New Product Development Performance: An Organizational Learning Perspective343 cited
  • 2009Advertising and integrated brand promotion227 cited
  • 2014Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment191 cited
  • 2011The regional and global competitiveness of multinational firms167 cited
  • 2002An Explorative Study on the Market Relation Between Online and Print Newspapers136 cited
  • 2005Online Newspapers: A Substitute or Complement for Print Newspapers and Other Information Channels?128 cited
  • 2011Internet experience and time displacement of traditional news media use: An application of the theory of the niche122 cited

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  • 2003Assessing advertising media spending inefficiencies in generating sales107 cited
  • 2008Economic Growth and Advertising Expenditures in Different Media in Different Countries106 cited
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