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Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement
16 references·1 citing·51 second hop
Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement (2019)Beyond endorsements: The effect of celebr…The effectiveness of celebrity endorsements: a meta-analysis (2016)The effectiveness of celebrit…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad (1999)Corporate Credibility’s Role …Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Celebrity and power: fame in contemporary culture (1997)Celebrity and power: fame in …Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The image : a guide to pseudo-events in America (1992)The image : a guide to pseudo…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. (1986)Organizational commitment and…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Close Encounters of the AI Ki…The Influence of Source Credibility on Communication Effectiveness (1951)The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

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  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
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  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information

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633 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis626 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
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    • 2020Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers584 cited