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Too Cute to Be Healthy: How Cute Packaging Designs Affect Judgments of Product Tastiness and Healthiness

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References

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1996Can Package Size Accelerate Usage Volume?534 cited
2014Green Claims and Message Frames: How Green New Products Change Brand Attitude504 cited
2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
2005Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals356 cited
2009The broad embrace of luxury: Hedonic potential as a driver of brand extendibility311 cited
2015Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments295 cited
2009Viewing cute images increases behavioral carefulness.280 cited
2014“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption277 cited
2008Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making273 cited
2009Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

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244 cited

2016Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?226 cited

2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited

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2019Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs35 cited
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