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Packaging texture influences product taste and consumer satisfaction

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References

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2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience

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299 cited

2003The Effect of Examining Actual Products or Product Descriptions on Consumer Preference285 cited

2010THE INFLUENCE OF AUDITORY CUES ON THE PERCEPTION OF, AND RESPONSES TO, FOOD AND DRINK179 cited

Cited by

2023Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA37 cited
2020Investigating Food Packaging Elements from a Consumer’s Perspective24 cited
2018Tactile/Haptic Aspects of Multisensory Packaging Design19 cited
2021Impact of packaging shape and material on consumer expectations18 cited
2023Smooth or rough? The impact of food packaging design on product healthiness perception15 cited
2023Exploring the Influence of Sensory Marketing on Brand Perception11 cited
2024Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference10 cited
2022The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail10 cited
2024Make it unique! Why embossed product labels increase purchase intentions and willingness to pay8 cited