INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA

Marko VAN DEVENTER · Natasha de Klerk · Ayesha Lian Bevan-Dye

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Technology Adoption and User Behaviour Usability and User Interface Design Health, Technology, Consumer Behavior

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INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1995Understanding Information Technology Usage: A Test of Competing Models 1994Marketing Research: An Applied Orientation 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1972Principles of Marketing 2008Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit

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