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INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA
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INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RELATIVE ADVANTAGE ON GENERATION Y STUDENTS’ ATTITUDES TOWARDS AND USAGE BEHAVIOUR OF MOBILE BANKING IN SOUTH AFRICA (2018)INFLUENCE OF PERCEIVED EASE OF USE AND PE…An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust (2010)An empirical investigation of…Determinants of behavioral intention to mobile banking (2009)Determinants of behavioral in…Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Factors influencing the adopt…An investigation into the acceptance of online banking in Saudi Arabia (2008)An investigation into the acc…Beyond ecolabels: what green marketing can learn from conventional marketing (2006)Beyond ecolabels: what green …Consumer acceptance of online banking: an extension of the technology acceptance model (2004)Consumer acceptance of online…An empirical analysis of the antecedents of electronic commerce service continuance (2001)An empirical analysis of the …Essentials of Marketing Research (1998)Essentials of Marketing Resea…Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions (1995)Decomposition and crossover e…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…The theory of planned behavior (1991)The theory of planned behaviorUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…A technology acceptance model for empirically testing new end-user information systems : theory and results (1985)A technology acceptance model…Principles of Marketing (1972)Principles of MarketingFactores de uso de los medios de pago móviles en millennials y centennials (2019)Factores de uso de los medios…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A study of student satisfaction in a blended e-learning system environment (2010)Applying the Theory of Planned Behavior (TPB) in halal food purchasing (2011)The impact of electronic word of mouth on a tourism destination choice (2012)Understanding Attitudes and Predicting Social Behavior (1980)Coefficient Alpha and the Internal Structure of Tests (1951)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Adoption of internet banking: An empirical study in Hong Kong (2006)Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application (2013)Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011)Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust (2017)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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638 cited
  • 2006Beyond ecolabels: what green marketing can learn from conventional marketing626 cited
  • 1998Essentials of Marketing Research536 cited
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    • 2019Factores de uso de los medios de pago móviles en millennials y centennials5 cited