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The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata?
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The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata? (2019)The Determinants of Brand Positioning in …The effect of electronic word of mouth on brand image and purchase intention (2012)The effect of electronic word…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Creating Powerful Brands (2010)Creating Powerful BrandsBrands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandThe marketing advantages of strong brands (2003)The marketing advantages of s…The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Identity Salience Model o…Service quality and satisfaction – the moderating role of value (2000)Service quality and satisfact…Linking student satisfaction and service quality perceptions: the case of university education (1997)Linking student satisfaction …Changes in the theory of interorganizational relations in marketing: Toward a network paradigm (1997)Changes in the theory of inte…An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence (1996)An experimental investigation…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsA Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Marketing Research: An Applied Orientation (1994)The Behavioral Consequences of Service Quality (1996)Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)Brand strategies in social media (2014)Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Business Relationships and Networks: (1999)The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance (2001)Rise of strategic nets — New modes of value creation (2007)A Service‐Orientated Approach to Marketing of Services (1978)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Society and the Adolescent Self-Image (1965)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Self-Reports in Organizational Research: Problems and Prospects (1986)Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Social Identity and the Service-Profit Chain (2009)An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products1 (2011)Exchange and Power in Social Life (2017)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)
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References

  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1995Building Strong Brands4,432 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1969Broadening the Concept of Marketing1,048 cited
  • 2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing787 cited
  • 2012The effect of electronic word of mouth on brand image and purchase intention754 cited
  • 1997Changes in the theory of interorganizational relations in marketing: Toward a network paradigm747 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 2000Service quality and satisfaction – the moderating role of value632 cited
  • 1997Linking student satisfaction and service quality perceptions: the case of university education619 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2010Creating Powerful Brands591 cited

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  • 1996An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence583 cited
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