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The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
16 references·7 citing·45 second hop
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias (2019)The effect of CSR expectancy violation: v…When consumers doubt, Watch out! 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References

  • 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders9,028 cited
  • 1998Confirmation Bias: A Ubiquitous Phenomenon in Many Guises7,230 cited
  • 1995Psychological Contracts in Organizations: Understanding Written and Unwritten Agreements3,451 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 2007The contribution of corporate social responsibility to organizational commitment1,397 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 1993Interpersonal Expectations, Expectancy Violations, and Emotional Communication1,093 cited
  • 1954Communication and persuasion1,081 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
  • 2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
  • 1968

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Foundations of Social Psychology.
853 cited
  • 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation837 cited
  • 1988Nonverbal expectancy violations: Model elaboration and application to immediacy behaviors830 cited
  • Cited by

    • 2020The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency184 cited
    • 2021Does perceived morality of CEO activism matter? Understanding employees' responses to CEO actions on sociopolitical issues50 cited
    • 2021“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism37 cited
    • 2025From greenwashing to brand avoidance: the roles of perceived risk, trust and negative word-of-mouth36 cited
    • 2021A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS28 cited
    • 2022The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation28 cited
    • 2022CSR crises from the consumers’ perspective: a multidimensional typology and future research agenda22 cited