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Comparing measures of persuasion knowledge adapted for young children
16 references·0 citing·42 second hop
Comparing measures of persuasion knowledge adapted for young children (2019)Comparing measures of persuasion knowledg…Screen time and young children: Promoting health and development in a digital world (2017)Screen time and young childre…Handbook of Consumer Psychology (2014)Handbook of Consumer Psycholo…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…Specifying Formative Constructs in Information Systems Research (2007)Specifying Formative Construc…Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice (2006)Does Advertising Literacy Med…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Report of the APA Task Force on Advertising and Children (2004)Report of the APA Task Force …A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)On the social psychology of t…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Specification, evaluation, and interpretation of structural equation models (2011)Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)The marketing advantages of strong brands (2003)The Development of Self‐Brand Connections in Children and Adolescents (2005)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial least squares structural equation modeling (PLS-SEM) (2014)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Effects of externally mediated rewards on intrinsic motivation. 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1962On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.4,030 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2007Specifying Formative Constructs in Information Systems Research3,046 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
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  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
  • 2017Screen time and young children: Promoting health and development in a digital world398 cited
  • 2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice

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392 cited
  • 2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
  • 2004Report of the APA Task Force on Advertising and Children296 cited
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