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Familiarity and format: cause-related marketing promotions in international markets

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References

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2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited

2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited

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2023MNE–civil society interactions: a systematic review and research agenda36 cited
2023Cause‐related marketing in pandemic context—The effects of cause‐brand fit and cause‐brand alliance on customer‐based legitimacy and reputation9 cited
2023When cause familiarity leads to positive attitudes toward brands in a cause–brand alliance: a cross-cultural study during the COVID-19 pandemic8 cited