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Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study
16 references·1 citing·42 second hop
Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study (2019)Providing Excellent Customer Service Is T…The Managed Heart (2012)The Managed HeartHow and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation (2012)How and When Does Customer Or…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…Handbook of implicit social cognition : measurement, theory,and applications (2010)Handbook of implicit social c…IS EMOTIONAL LABOR MORE DIFFICULT FOR SOME THAN FOR OTHERS? A MULTILEVEL, EXPERIENCE‐SAMPLING STUDY (2009)IS EMOTIONAL LABOR MORE DIFFI…Implicit measures: A normative analysis and review. (2009)Implicit measures: A normativ…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships (2006)Are All Smiles Created Equal?…Is “service with a smile” enough? Authenticity of positive displays during service encounters (2004)Is “service with a smile” eno…The Managed Heart (2003)The Managed HeartThe Consequences of Dysfunctional Customer Behavior (2003)The Consequences of Dysfuncti…Customer-Related Social Stressors and Burnout. (2003)Customer-Related Social Stres…Implicit Measures in Social Cognition Research: Their Meaning and Use (2002)Implicit Measures in Social C…The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)The Management of Customer-Co…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…From individual differences to social categories: Analysis of a decade's research on gender. 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 2012The Managed Heart3,197 cited
  • 2002Implicit Measures in Social Cognition Research: Their Meaning and Use2,587 cited
  • 1996The Management of Customer-Contact Service Employees: An Empirical Investigation1,920 cited
  • 2003The Managed Heart1,085 cited
  • 2006Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships1,050 cited
  • 2010Handbook of implicit social cognition : measurement, theory,and applications1,047 cited
  • 2009Implicit measures: A normative analysis and review.878 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2004Is “service with a smile” enough? Authenticity of positive displays during service encounters844 cited
  • 1984From individual differences to social categories: Analysis of a decade's research on gender.653 cited
  • 2003Customer-Related Social Stressors and Burnout.651 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2003The Consequences of Dysfunctional Customer Behavior558 cited
  • 2009IS EMOTIONAL LABOR MORE DIFFICULT FOR SOME THAN FOR OTHERS? A MULTILEVEL, EXPERIENCE‐SAMPLING STUDY

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466 cited
  • 2012How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation401 cited
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    • 2023Harnessing Neuromarketing Techniques to Enhance Brand Engagement8 cited