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Young consumers’ motivational drivers of brand engagement behavior on social media sites
16 references·3 citing·48 second hop
Young consumers’ motivational drivers of brand engagement behavior on social media sites (2019)Young consumers’ motivational drivers of …Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life (2017)Why Youth Heart Social Networ…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Consumer engagement in online brand communities: a social media perspective (2015)Consumer engagement in online…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Understanding Generation Y and their use of social media: a review and research agenda (2013)Understanding Generation Y an…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes (2009)Being Immersed in Social Netw…The ‘digital natives’ debate: A critical review of the evidence (2008)The ‘digital natives’ debate:…Public Displays of Connection (2004)Public Displays of ConnectionUser Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Applying the Technology Accep…Uses and Gratifications Theory in the 21st Century (2000)Uses and Gratifications Theor…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Design and Evaluation of a Mobile App for Intergenerational Communication: User-Centered Participatory Design and Experimental Mixed Methods Study (2025)Design and Evaluation of a Mo…The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement (2024)The effect of consumer-percei…Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach (2023)Prediction of Consumer Repurc…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. 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this work references cited by second hop

References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 2008The ‘digital natives’ debate: A critical review of the evidence2,957 cited
  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2009Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes1,609 cited
  • 2004Public Displays of Connection1,402 cited
  • 2017Why Youth Heart Social Network Sites: The Role of Networked Publics in Teenage Social Life1,402 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited

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  • 2013Understanding Generation Y and their use of social media: a review and research agenda1,302 cited
  • 2015Consumer engagement in online brand communities: a social media perspective1,242 cited
  • Cited by

    • 2025Design and Evaluation of a Mobile App for Intergenerational Communication: User-Centered Participatory Design and Experimental Mixed Methods Study8 cited
    • 2024The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement6 cited
    • 2023Prediction of Consumer Repurchase Intention with Food Delivery Apps: The Mediating Role of Prior Online Experience Using PLS-SEM-ANN Approach5 cited