References

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• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
• 2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
• 2000The measurement and dimensionality of brand associations1,007 cited
• 1990Celebrity spokesperson and brand congruence610 cited
• 1998Persuasion, Social Influence, and Compliance Gaining406 cited
• 2013The mediating role of consumer trust in an online merchant in predicting purchase intention393 cited
• 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited
• 2014