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Per piece or per kilogram? Default-unit effects in retailing · Study

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ArticlePer piece or per kilogram? Default-unit effects in retailing

André Fecher2019

Article2019

Per piece or per kilogram? Default-unit effects in retailing

André Fecher · Thomas Robbert

8 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Consumer Retail Behavior Studies

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References

1968Attitudinal effects of mere exposure.2010Signaling Theory: A Review and Assessment 2002Signaling in Retrospect and the Informational Structure of Markets 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 2004Metacognitive Experiences in Consumer Judgment and Decision Making 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation 1999Effects of Perceptual Fluency on Judgments of Truth 1994Conflict between intuitive and rational processing: When people behave against their better judgment.

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Details

Year2019

Typearticle

Published2019-11-04

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2019.101956

openalex_workW2985709049

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