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Joint marketing and sales appointment: Uncertainty from intertwining of marketing and sales in one position
16 references·3 citing·52 second hop
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References

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721 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
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    • 2021Exploring the microfoundations of dynamic capabilities for social innovation in a humanitarian aid supply network setting47 cited
    • 2020Flexibility in marketing & sales interfacing processes19 cited
    • 2021Does Digital Marketing Platforms affect Business Performance? A Mini-Review Approach18 cited