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Does gender bias exist? The impact of gender congruity on consumer’s Airbnb booking intention and the mediating role of trust

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References

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2015Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again1,314 cited
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1997An Overview (and Underview) of Research and Theory within the Attraction Paradigm635 cited

2008Trust and gender: An examination of behavior and beliefs in the Investment Game565 cited

Cited by

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2021Which Marketer-generated-content is more effective? An experimental study in the context of a peer-to-peer accommodation platform31 cited
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2022Fostering the inclusion of women as entrepreneurs in the sharing economy through collaboration: a commons approach using the institutional analysis and development framework15 cited
2022Antecedents of Guest Booking Intention in the Home-Sharing Industry: Lessons Learned from Airbnb13 cited