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Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

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References

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1999

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Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing

139 cited

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2023Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies7 cited
2023Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury7 cited
2023You ain’t foolin’ me! Imposter judgments in luxury status signaling6 cited