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Phygital Heritage: An Approach For Heritage Communication
1 references·16 citing·44 second hop
Phygital Heritage: An Approach For Heritage Communication (2020)Phygital Heritage: An Approach For Herita…Integrating material and digital (2013)Integrating material and digi…Discovering the phygital customer experience: which digital technologies influence leading companies’ processes? (2025)Discovering the phygital cust…Understanding consumer behavior in phygital environments: an interpretivist methodological framework (2024)Understanding consumer behavi…Small and medium enterprises meet the metaverse. 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Reflections from Architectural Digital Documentation and Interactive Application Design in Three Aegean Islands (2021)Co-Designing the User Experience of Location-Based Games for a Network of Museums: Involving Cultural Heritage Professionals and Local Communities (2022)A systematic review of the pedagogical roles of technology in ICT-assisted museum learning studies (2023)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Time Discounting and Time Preference: A Critical Review (2002)Exploring omnichannel strategies: a path to improve customer experiences (2023)The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment (2023)Phygital customer journey: a practice-based approach (2024)The Work of Art in the Age of Mechanical Reproduction (2007)The authenticity of the museum experience in the digital age: the case of the Louvre (2017)Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions (2019)How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences (2023)Phygital approach to value co-creation in international museums (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)When to use and how to report the results of PLS-SEM (2018)New products or remanufactured products: Which is consumer-friendly under a closed-loop multi-level supply chain? (2023)Procedures for Performing Systematic Reviews (2004)Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement (2010)Digital transformation: A multidisciplinary reflection and research agenda (2019)Phygital luxury experiences. A correspondence analysis on retail technologies (2024)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Factors Affecting Cultural Transmission in Museum Tourism: An Empirical Study with Mediation Analysis (2024)Investigating the behavioural intentions of museum visitors towards VR: A systematic literature review (2024)Constructivist, interpretivist approaches to human inquiry. (1994)User Acceptance of Information Technology: Toward A Unified View1 (2003)Narrative Processing: Building Consumer Connections to Brands (2004)Guest editorial: The phygital research paradigm: philosophical foundations for examining consumer experiences and behaviors in hybrid physical-digital realms (2024)Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach (2025)From Tasting to Traveling: How Wineries' Phygital Experience Drives Tourists' Wine Tourism Intention (2026)Exploring the involvement-patronage link in the phygital retail experiences (2021)Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda (2023)
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References

  • 2013Integrating material and digital175 cited

Cited by

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  • 2020Co-Design of a Playful Mixed Reality Installation: An Interactive Crane in the Museum of Marble Crafts25 cited
  • 2021Thinking Phygital: A Museological Framework of Predictive Futures21 cited
  • 2023Consumer–brand relationship in the phygital age: a study of luxury fashion21 cited
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  • 2025Discovering the phygital customer experience: which digital technologies influence leading companies’ processes?11 cited
  • 2023TimeQuestAR: Unfolding Cultural Narratives via Situated Visualizations

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10 cited
  • 2024Phygital as a Lever for Value Propositions in Italian Cultural Tourism Startups10 cited
  • 2024Small and medium enterprises meet the metaverse. A study of the wine industry9 cited
  • 2023Mixed Cultural Visits or What COVID-19 Taught Us5 cited