SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation · Study

ArticleShelves

ArticleThe Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation

Arthur J. Kover1993

Article1993

The Rossiter-Percy Grid and Emotional Response to Advertising: An Initial Evaluation

Arthur J. Kover · Joseph Abruzzo

24 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Color perception and design Cognitive and psychological constructs research

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1965The Impact of Television Advertising: Learning Without Involvement 2007The Ecstasy of Communication 1987Advertising and Promotion Management 1993Caution in the Use of Difference Scores in Consumer Research 1982How Advertising Works: A Planning Model 1986How Advertising Works : A Planning Model Revisited 1991A Better Advertising Planning Grid

Cited by

2001Just Say No to Traditional Student Samples 2020Updating the Foote, Cone & Belding Grid 2002I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience?

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Reviewarticle · 5 shared references 2002Incongruity between Ads and Consumer Expectations of Advertisingthesis · 5 shared references 1997Low involvement brands: is the brand manager to blame?article · 5 shared references 2012Consumer involvement and marketing in Africa: some directions for future researcharticle · 5 shared references 2020Updating the Foote, Cone & Belding Gridarticle · 5 shared references 2015Message Strategy Typologies: A Review, Integration, and Empirical Validation in Chinachapter · 5 shared references

Details

Year1993

Typearticle

Published1993-11-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/00218499.1993.12466920

openalex_workW2991853839

Links

Imported from OpenAlex (CC0) — nothing here is generated.