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• 2021The effect of supply chain agility and lean practices on operational performance: a resource-based view and dynamic capabilities perspective73 cited
• 2015The impact of product’s packaging color on customers’ buying preferences under time pressure47 cited
• 2020Neuromarketing Applied to Educational Toy Packaging36 cited
• 2021From the color composition to the color psychology: Soft drink packaging in warm colors, and spirits packaging in dark colors27 cited
• 2021The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions25 cited
• 2015Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions22 cited
• 2018EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT21 cited
• 2025Green production processes and consumer behaviour: a theory-context-characteristics-methodology framework-based systematic review and future research agenda12 cited
• 2023Analyzing AI-Generated Packaging's Impact on Consumer Satisfaction With Three Types of Datasets10 cited
• 2015Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior10 cited
• 2021Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall10 cited
• 2020Informative Value of Packaging as a Determinant of Food Purchase