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Effects of perceived brand authenticity in health functional food consumers

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2,462 cited

2012The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications2,362 cited

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2021The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty20 cited
2023Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits20 cited
2023Discovery brand authentic and sensory experience influencing word of mouth with mediation and moderation setting12 cited
2023The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages8 cited