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The role of sports sponsorship in negative new stories about a brand: Approach the halo effect
16 references·0 citing·49 second hop
The role of sports sponsorship in negative new stories about a brand: Approach the halo effect (2019)The role of sports sponsorship in negativ…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)Corporate social responsibili…Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Satisfaction, Repurchase Inte…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A Multistage Model of Customers' Assessments of Service Quality and Value (1991)A Multistage Model of Custome…The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Negativity and extremity biases in impression formation: A review of explanations. (1989)Negativity and extremity bias…Psychological Testing (1987)Psychological TestingAnger and Aggression: An Essay on Emotion. (1984)Anger and Aggression: An Essa…Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study (1983)Negative Word-of-Mouth by Dis…The simulation heuristic (1982)The simulation heuristicAnger and Aggression (1982)Anger and AggressionAttention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…The Psychology of Interpersonal Relations. (1958)Beyond Bipolar Conceptualizations and Measures: The Case of Attitudes and Evaluative Space (1997)Attitude change: Multiple roles for persuasion variables. 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References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
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  • 1991A Multistage Model of Customers' Assessments of Service Quality and Value2,949 cited
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  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited
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  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
  • 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,533 cited
  • 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
  • 1987Psychological Testing1,500 cited
  • 1982Anger and Aggression1,241 cited
  • 1984Anger and Aggression: An Essay on Emotion.

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1,189 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
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