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Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar)
16 references·0 citing·49 second hop
Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar) (2015)Impact Of Online Advertising On Consumer …Targeted advertising and advertising avoidance (2013)Targeted advertising and adve…Examining the role of beliefs and attitudes in online advertising (2010)Examining the role of beliefs…The Online Advertising Industry: Economics, Evolution, and Privacy (2009)The Online Advertising Indust…The Effects of Media Context Experiences On Advertising Effectiveness (2007)The Effects of Media Context …Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time (2005)Customer intention to return …Web advertising: gender differences in beliefs, attitudes and behavior (2003)Web advertising: gender diffe…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising (2002)Brand Familiarity and Invoice…Believe it or not: Factors influencing credibility on the Web (2001)Believe it or not: Factors in…The theory of planned behavior (1991)The theory of planned behaviorConsumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Systematic and nonsystematic processing of majority and minority persuasive communications. (1987)Systematic and nonsystematic …Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…Consumer Behavior: Basic Findings and Management Implications (1979)Consumer Behavior: Basic Find…Principles of Marketing (1972)Principles of MarketingBook Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Challenges and Opportunities in Multichannel Customer Management (2006)Methods to increase response to postal and electronic questionnaires (2009)Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction (2015)Feeling and thinking: Preferences need no inferences. 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(1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Capitalism, Socialism and Democracy (1997)Platform Competition in Two-Sided Markets (2003)Nudge: improving decisions about health, wealth, and happiness (2008)Innovation diffusion and new product growth models: A critical review and research directions (2010)The Economics of Privacy (2016)Digital Economics (2019)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
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References

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  • 1972Principles of Marketing5,598 cited
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  • 2002Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

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126 cited
  • 2007The Effects of Media Context Experiences On Advertising Effectiveness122 cited
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