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Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions
16 references·0 citing·51 second hop
Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions (2019)Consumers Attitude Towards Controversial …Postponement and childlessness - Evidence from two British cohorts (2008)Postponement and childlessnes…American Psychological Society (2005)American Psychological SocietyAdvertising of controversial products:a cross‐cultural study (2005)Advertising of controversial …The influence of religion on attitudes towards the advertising of controversial products (2004)The influence of religion on …THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004)THE EFFECT OF PROVOCATION IN …Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive? (2003)Advertising Controversial Pro…Attitudes towards offensive advertising: an Australian study (1999)Attitudes towards offensive a…Provocation in advertising: A conceptualization and an empirical assessment (1997)Provocation in advertising: A…Going negative : how political advertisements shrink and polarize the electorate (1997)Going negative : how politica…In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)In the Pages of Ms.: Sex Role…Female Nudity, Arousal, and Ad Response: An Experimental Investigation (1990)Female Nudity, Arousal, and A…An Exploratory Investigation into the Nature of Offensive Television Advertising (1990)An Exploratory Investigation …The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Service Multinationals: Conceptualization, Measurement and Theory (1986)Service Multinationals: Conce…Causes of Irritation in Advertising (1985)Causes of Irritation in Adver…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1997Going negative : how political advertisements shrink and polarize the electorate825 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
  • 2004The influence of religion on attitudes towards the advertising of controversial products539 cited
  • 1986Service Multinationals: Conceptualization, Measurement and Theory406 cited
  • 1985Causes of Irritation in Advertising402 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 1990In the Pages of Ms.: Sex Role Portrayals of Women in Advertising187 cited
  • 1990Female Nudity, Arousal, and Ad Response: An Experimental Investigation166 cited
  • 2005Advertising of controversial products:a cross‐cultural study164 cited
  • 2004THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising157 cited
  • 1999Attitudes towards offensive advertising: an Australian study152 cited
  • 2008Postponement and childlessness - Evidence from two British cohorts149 cited
  • 1997Provocation in advertising: A conceptualization and an empirical assessment117 cited
  • 1990An Exploratory Investigation into the Nature of Offensive Television Advertising117 cited

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  • 2005American Psychological Society113 cited
  • 2003Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?92 cited
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