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PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN
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PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (2019)PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEA…The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions (2019)The Differential Effects Of C…Enhancing Brand Credibility Via Celebrity Endorsement (2017)Enhancing Brand Credibility V…Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention (2013)Influence of Celebrity Endors…Brand communications in fashion categories using celebrity endorsement (2008)Brand communications in fashi…Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China (2007)Relations among attractivenes…Metode Penelitian Bisnis (2006)Metode Penelitian BisnisTalent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers (2005)Talent, Looks or Brains? New …Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…The naked truth of celebrity endorsement (2003)The naked truth of celebrity …The association endorsement and consumers’ intention to purchase (2000)The association endorsement a…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)ATTITUDES AND ATTITUDE CHANGE (1997)Who endorses whom? Meanings transfer in celebrity endorsement (2010)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention (2018)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Instafamous and social media influencer marketing (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility (2020)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions (1994)Matching products with endorsers: attractiveness versus expertise (1998)Cognitive Responses in Persuasion (2014)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Analysis Factors Influencing Financial Management Behaviour (2018)Analisis Kepuasan Pelanggan dengan Metode Servqual dan Pendekatan Structural Equation Modelling (SEM) pada Perusahaan Jasa Pengiriman Barang di Wilayah Kota Pekanbaru (2020)The Effect of COVID-19 Pandemic: How are the Future Tourist Behavior? (2020)
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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 2017Enhancing Brand Credibility Via Celebrity Endorsement356 cited
  • 2006Metode Penelitian Bisnis264 cited
  • 2003The naked truth of celebrity endorsement202 cited
  • 2007Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China193 cited
  • 2000The association endorsement and consumers’ intention to purchase178 cited
  • 2019The Differential Effects Of Celebrity And Expert Endorsements On Consumer Risk Perceptions119 cited
  • 2008Brand communications in fashion categories using celebrity endorsement110 cited
  • 2013

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Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention
61 cited
  • 2005Talent, Looks or Brains? New Zealand Advertising Practitioners' Views on Celebrity and Athlete Endorsers55 cited
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