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Music festivals as mediators and their influence on consumer awareness · Study

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ArticleMusic festivals as mediators and their influence on consumer awareness

Juan D. Montoro‐Pons2019

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Articlegreen2019

Music festivals as mediators and their influence on consumer awareness

Juan D. Montoro‐Pons · Manuel Cuadrado García

7 citations·0/0 files stored·Poetics

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Cultural Industries and Urban Development Music History and Culture Consumer Behavior in Brand Consumption and Identification

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References

1997Event Studies in Economics and Finance 1999Interorganizational Endorsements and the Performance of Entrepreneurial Ventures 1998Brand Equity as a Signaling Phenomenon 2005Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation 2014Big Data: New Tricks for Econometrics 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912 2004Brand Credibility, Brand Consideration, and Choice 1972Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems

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Details

Year2019

Typearticle

Published2019-12-13

VenuePoetics

ISSN-L0304-422X

Languageen

Citations7

Files0 public / 0

ShelfCultural Industries and Urban Development

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doi10.1016/j.poetic.2019.101424

openalex_workW2996691263

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