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Music festivals as mediators and their influence on consumer awareness
16 references·0 citing·52 second hop
Music festivals as mediators and their influence on consumer awareness (2019)Music festivals as mediators and their in…Social Media and the Formation of Organizational Reputation (2017)Social Media and the Formatio…Big Data: New Tricks for Econometrics (2014)Big Data: New Tricks for Econ…Nexus Work: Brokerage on Creative Projects (2009)Nexus Work: Brokerage on Crea…Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Being Good or Being Known: An…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…ASSESSING CREATIVITY IN HOLLYWOOD PITCH MEETINGS: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENTS. 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References

  • 1997Event Studies in Economics and Finance4,623 cited
  • 1999Interorganizational Endorsements and the Performance of Entrepreneurial Ventures2,750 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2005Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation1,595 cited
  • 2014Big Data: New Tricks for Econometrics1,574 cited
  • 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–19121,469 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1972Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems1,345 cited
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  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 2009Nexus Work: Brokerage on Creative Projects613 cited
  • 2017Social Media and the Formation of Organizational Reputation426 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions417 cited

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ASSESSING CREATIVITY IN HOLLYWOOD PITCH MEETINGS: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENTS.
412 cited
  • 2000Co‐branding: brand equity and trial effects374 cited
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