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Developing a Green Corporate Image: An Achievement for Competitive Advantage through Organizational Culture and Green Marketing Strategy
16 references·0 citing·52 second hop
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References

  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2011The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation1,148 cited
  • 2007The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms891 cited
  • 2002Green marketing, public policy and managerial strategies481 cited
  • 2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products410 cited
  • 2011Do Consumers Care About Ethical-Luxury?378 cited
  • 2009“Green” segmentation: an application to the Portuguese consumer market338 cited
  • 2015Relationship between corporate social responsibility and competitive performance in Spanish SMEs: Empirical evidence from a stakeholders’ perspective249 cited
  • 2015Management capabilities, innovation, and gender diversity in the top management team: An empirical analysis in technology-based SMEs158 cited
  • 2012The Antecedents of Green Purchase Intention among Malaysian Consumers136 cited
  • 2011The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety129 cited
  • 2021Marketing Management (15th Global Edition )121 cited
  • 2012The Antecedents of Green Purchase Intention among Malaysian Consumers112 cited
  • 2009B2B green marketing and innovation theory for competitive advantage

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88 cited
  • 2015The importance of corporate brand identity in business management: An application to the UK banking sector76 cited
  • 2012Corporate sustainable development: testing a new scale based on the mainland Chinese context53 cited
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