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Analisis brand equity terhadap keputusan pembelian (studi kasus coffee toffee Surabaya)
14 references·1 citing·36 second hop
Analisis brand equity terhadap keputusan pembelian (studi kasus coffee toffee Surabaya) (2020)Analisis brand equity terhadap keputusan …PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR (2014)PENGARUH CITRA TOKO TERHADAP …Manajemen Pemasaran Strategis (2013)Manajemen Pemasaran StrategisCUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA (2009)CUSTOMER RELATIONSHIP MANAGEM…ANALISIS PENILAIAN KONSUMEN TERHADAP EKUITAS MEREK COFFEE SHOPS DI SURABAYA (2008)ANALISIS PENILAIAN KONSUMEN T…PENGARUH ELEMEN EKUITAS MEREK TERHADAP RASA PERCAYA DIRI PELANGGAN DI SURABAYA ATAS KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (2007)PENGARUH ELEMEN EKUITAS MEREK…Dimensions of Brand Personality (2006)Dimensions of Brand Personali…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Loyalty: The Influences of Satisfaction and Brand Community Integration (2003)Loyalty: The Influences of Sa…Building Brand Community (2002)Building Brand CommunityStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Building Strong Brands (1997)Building Strong BrandsManajemen pemasaran global (1996)Manajemen pemasaran globalBuilding Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Factors Influencing Indonesian Skincare Purchase Decision Using Korean Brand Ambassador with Purchase Intention as Intervening Variable (2023)Factors Influencing Indonesia…The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Estimating Nonresponse Bias in Mail Surveys (1977)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study (2006)Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)The Social Influence of Brand Community: Evidence from European Car Clubs (2005)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)More than Fit: Brand Extension Authenticity (2012)Analisis elemen elemen brand equity pada produk minuman teh dalam kemasan di kota denpasar (2018)Pengaruh Benefits Offered Aplikasi Mobile Banking terhadap Kepuasan Nasabah, Kepercayaan, Loyalitas dan Positive Word Of Mouth (WOM) (2019)PENGARUH EKUITAS MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GERAI STARBUCKS DI BALI (2020)Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Konsumen King Cake (2016)PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KLIEN DALAM MEMILIH RADIO CARANO SEBAGAI MEDIA PROMOSI IKLAN (2018)Analisis Strategi Pemasaran Dalam Pasar Global (2022)A Stakeholder Approach to Organizational Identity (2000)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)
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References

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  • 2014PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR18 cited

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  • 2023Factors Influencing Indonesian Skincare Purchase Decision Using Korean Brand Ambassador with Purchase Intention as Intervening Variable

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5 cited