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Role Colour Plays in Influencing Consumer Behaviour
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Role Colour Plays in Influencing Consumer Behaviour (2019)Role Colour Plays in Influencing Consumer…Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color (2016)Calibrating 30 Years of Exper…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…Color‐emotion associations and color preferences: A case study for residences (2007)Color‐emotion associations an…Color and psychological functioning: The effect of red on performance attainment. (2007)Color and psychological funct…Color and Psychological Functioning (2007)Color and Psychological Funct…Biological components of sex differences in color preference (2007)Biological components of sex …Impact of color on marketing (2006)Impact of color on marketingThe impact of color in the e‐commerce marketing of fashions: an exploratory study (2004)The impact of color in the e‐…Relationship between color and emotion: A study of college students. (2004)Relationship between color an…Multivariate Data Analysis (2000)Multivariate Data AnalysisWhat we know about consumers’ color choices (1999)What we know about consumers’…Managing Corporate and Brand Identities in the Asia-Pacific Region (1994)Managing Corporate and Brand …The two-dimensional impact of color on shopping (1993)The two-dimensional impact of…Environmental color, consumer feelings, and purchase likelihood (1992)Environmental color, consumer…The effects of color in store design. (1983)The effects of color in store…Memory and preference for the colors of objects (1983)Memory and preference for the…Possessions and the Extended Self (1988)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans (2013)Store Atmospherics: A Multisensory Perspective (2014)An approach to environmental psychology (1974)Atmospherics as a Marketing Tool (1974)Designing Research for Application (1981)Atmospheric Effects on Shopping Behavior (2000)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)EFFECTS OF COLOUR OF LIGHT ON NONVISUAL PSYCHOLOGICAL PROCESSES (2001)Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017)On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories (2018)Coloring the destination: The role of color psychology on Instagram (2020)Fruits, foliage and the evolution of primate colour vision (2001)An ecological valence theory of human color preference (2010)Color and emotion: effects of hue, saturation, and brightness (2017)The dark side of self- and social perception: Black uniforms and aggression in professional sports. (1988)Approach and Avoidance Motivation (2001)Romantic red: Red enhances men's attraction to women. (2008)Keep Your Fingers Crossed! (2010)Color-in-Context Theory (2012)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Stereotype threat and the intellectual test performance of African Americans. (1995)Stereotype threat and the intellectual test performance of African Americans. (1995)Blue or Red? Exploring the Effect of Color on Cognitive Task Performances (2009)The Measurement of Meaning (1957)The Influence of Store Environment on Quality Inferences and Store Image (1994)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Advances in Consumer Research (2025)Interior Design Reference Manual (1992)Emotional design in multimedia learning: Effects of shape and color on affect and learning (2013)Atmospheric qualities of online retailing (2001)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Book Review: Structural Equation Modeling: Concepts, Issues, and Applications (1997)The digital divide shifts to differences in usage (2013)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)
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References

  • 2000Multivariate Data Analysis3,597 cited
  • 2011Exciting red and competent blue: the importance of color in marketing872 cited
  • 2007Color and psychological functioning: The effect of red on performance attainment.779 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood778 cited
  • 2006Impact of color on marketing716 cited
  • 2004Relationship between color and emotion: A study of college students.588 cited
  • 1983The effects of color in store design.542 cited
  • 2007Biological components of sex differences in color preference440 cited
  • 2007Color and Psychological Functioning412 cited
  • 1993The two-dimensional impact of color on shopping368 cited
  • 1999What we know about consumers’ color choices282 cited
  • 2016Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color267 cited
  • 2007Color‐emotion associations and color preferences: A case study for residences203 cited
  • 1994Managing Corporate and Brand Identities in the Asia-Pacific Region159 cited
  • 1983Memory and preference for the colors of objects87 cited

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2004
The impact of color in the e‐commerce marketing of fashions: an exploratory study
68 cited

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