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Global Brand Building and Management in the Digital Age
16 references·1 citing·54 second hop
Global Brand Building and Management in the Digital Age (2020)Global Brand Building and Management in t…Marketing in the Sharing Economy (2019)Marketing in the Sharing Econ…The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (2017)The Rise of the Sharing Econo…Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation (2016)Sharing for people, planet or…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Differences Between Tight and Loose Cultures: A 33-Nation Study (2011)Differences Between Tight and…The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)The Debate over Doing Good: C…Effect of Service Transition Strategies on Firm Value (2008)Effect of Service Transition …The long tail: why the future of business is selling less of more (2007)The long tail: why the future…On the nature and importance of cultural tightness-looseness. (2006)On the nature and importance …Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis (2006)Make, Buy, or Ally: A Transac…In Praise of Convergent Thinking (2006)In Praise of Convergent Think…Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Creativity, divergent thinking, and openness to experience. (1987)Creativity, divergent thinkin…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business (2023)The Impact of Digitalization …Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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this work references cited by second hop

References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
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  • 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry2,374 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1987Creativity, divergent thinking, and openness to experience.1,768 cited
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  • 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
  • 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk962 cited
  • 2006Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis928 cited
  • 2008Effect of Service Transition Strategies on Firm Value870 cited

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2019
Marketing in the Sharing Economy
763 cited
  • 2016Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation672 cited
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    • 2023The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business12 cited