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Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

16 references·16 citing·36 second hopsampled

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References

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1997

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Strategic Leadership: Top Executives and Their Effects on Organizations

1,770 cited

1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination1,348 cited

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