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“It’s Just Addictive People That Make Addictive Videos”: Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers
16 references·1 citing·50 second hop
“It’s Just Addictive People That Make Addictive Videos”: Children’s Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers (2020)“It’s Just Addictive People That Make Add…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Marketing through Instagram i…YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)YouTube vloggers' influence o…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)The impact of electronic word…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: Underst…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The methodology of Focus Groups: the importance of interaction between research participants (1994)The methodology of Focus Grou…Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta‐analysis (2025)Impact of food, beverage, and…The Psychology of Interpersonal Relations. 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(2004)Social Influence: Compliance and Conformity (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research Design: Qualitative, Quantitative, and Mixed Method Approaches (2016)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1994The methodology of Focus Groups: the importance of interaction between research participants3,859 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2001Social Cognitive Theory of Mass Communication3,774 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model1,711 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 2010Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities1,282 cited

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  • 2016YouTube vloggers' influence on consumer luxury brand perceptions and intentions1,033 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
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    • 2025Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta‐analysis16 cited