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Relationship Management: A General Theory of Public Relations
0 references·16 citing·53 second hopsampled
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  • 2017Employee communication, job engagement, and organizational commitment: A study of members of the Millennial Generation187 cited
  • 2013Government websites and social media's influence on government-public relationships174 cited
  • 2017What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships144 cited
  • 2011Transferring Effects of CSR Strategy on Consumer Responses: The Synergistic Model of Corporate Communication Strategy141 cited
  • 2009Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication132 cited
  • 2013Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison of Reputation Management Crisis Responses121 cited
  • 2010Online Relationship Management in a Presidential Campaign: A Case Study of the Obama Campaign's Management of Its Internet-Integrated Grassroots Effort111 cited
  • 2013The journey to understand and champion OPR takes many roads, some not yet well traveled109 cited
  • 2010What they can do versus how much they care108 cited
  • 2010Toward a Model of Political Organization–Public Relationships: Antecedent and Cultivation Strategy Influence on Citizens' Relationships with Political Parties95 cited
  • 2018Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising86 cited
  • 2013Democracy and government public relations: Expanding the scope of “Relationship” in public relations research

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73 cited
  • 2008Player transgressions and the management of the sport sponsor relationship71 cited
  • 2012Beyond a dyadic approach to public diplomacy: Understanding relationships in multipolar world68 cited
  • 2008Unique crisis response strategies in sports public relations: Rugby league and the case for diversion68 cited
  • 2017Transparency tested: The influence of message features on public perceptions of organizational transparency57 cited