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A New Benchmark for Mechanical Avoidance of Radio Advertising
15 references·0 citing·45 second hop
A New Benchmark for Mechanical Avoidance of Radio Advertising (2020)A New Benchmark for Mechanical Avoidance …Marketing: Theory, Evidence, Practice (2013)Marketing: Theory, Evidence, …Does the duplication of viewing law apply to radio listening? (2013)Does the duplication of viewi…The Residual Impact of Avoided Television Advertising (2010)The Residual Impact of Avoide…The Effects of Auditory Structural Complexity on Attitudes, Attention, Arousal, and Memory (2006)The Effects of Auditory Struc…Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues (2003)Switching Radio Stations Whil…If College Students Are Appointment Television Viewers ... (2001)If College Students Are Appoi…Zapp! A Study of Switching Behavior during Commercial Breaks (1998)Zapp! A Study of Switching Be…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Advertising Uses and Gratifications (1994)Advertising Uses and Gratific…Zapping and Its Impact on Brand Purchase Behavior (1993)Zapping and Its Impact on Bra…Differences between Advertising and Program Exposure for Car Radio Listening (1991)Differences between Advertisi…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Psychological Reactance: A Theory of Freedom and Control (1981)Psychological Reactance: A Th…Effect of a favor which reduces freedom. (1966)Effect of a favor which reduc…Utilization of mass communication by the individual (1974)Using ethnography in strategic consumer research (2003)The structure and function of communication in society (2007)Young people's use of online social networking sites – a uses and gratifications perspective (2010)The Discovery of Grounded Theory (2017)Social media marketing: Who is watching the watchers? (2019)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Reliability Measures for Qualitative Data: Theory and Implications (1994)A comparative analysis of four scales of consumer involvement (1995)The Economic and Cognitive Costs of Annoying Display Advertisements (2014)An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials (2016)Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference (2018)An Analysis of Information Content in Television Advertising (1977)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)Stay Away From Me (2012)An approach to environmental psychology (1974)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal (2006)Explaining Effects of Sensationalism on Liking of Television News Stories (2008)See It on a Radio Story (2010)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence (1998)Beliefs, attitudes and behaviour towards Web advertising (2002)ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES (2008)Examining older consumers’ loyalty towards older brands in grocery retailing (2019)Quantifying the target market for advertisers (2021)The market-based assets theory of brand competition (2023)Indebtedness: An Adverse Aspect of Asking for and Receiving Help (1971)The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity? (1999)Deflecting Reactance: The Role of Similarity in Increasing Compliance and Reducing Resistance (2005)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)A justification-suppression model of the expression and experience of prejudice. (2003)Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment (2008)Misinformation and Its Correction (2012)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1981Psychological Reactance: A Theory of Freedom and Control3,038 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1994Advertising Uses and Gratifications226 cited
  • 1966Effect of a favor which reduces freedom.177 cited
  • 2006The Effects of Auditory Structural Complexity on Attitudes, Attention, Arousal, and Memory89 cited
  • 1993Zapping and Its Impact on Brand Purchase Behavior81 cited
  • 2010The Residual Impact of Avoided Television Advertising70 cited
  • 2013Marketing: Theory, Evidence, Practice44 cited
  • 2013Does the duplication of viewing law apply to radio listening?42 cited
  • 1991Differences between Advertising and Program Exposure for Car Radio Listening30 cited
  • 1998Zapp! A Study of Switching Behavior during Commercial Breaks26 cited
  • 2001If College Students Are Appointment Television Viewers ...23 cited
  • 2003Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues20 cited

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